The Ask

Create a content-forward experience for Heineken that aligned with their “Social Off” message — no phones, no pressure — while still giving guests something to remember and share once the night was done.

The Big Idea

Capture every moment, deliver it later. Let the experience unfold without interruption, then bring it all back to guests once they’ve lived it.

The Need

Heineken wanted to emphasize being present, without sacrificing the shareability and marketing value of a social moment. That meant frictionless technology that stayed invisible until the right time.

The Challenge

How do you build a content and CRM engine when phones are off and the cameras are hidden? The solution needed to respect the energy of the event while still creating meaningful, trackable brand touchpoints.

The Solution

Impulse deployed professional roaming photographers across the venue at Bleeker St Bar in New York. While guests connected over drinks and music, our system quietly captured the vibe. Once the night ended, we delivered personalized galleries directly to attendees via SMS — no apps, no logins, just seamless memories.