The Ask
Spirits brands needed a way to elevate their presence across a wide range of event formats, from large-scale music festivals to intimate lounge takeovers. The goal was to do more than just be seen — it was about creating authentic engagement, delivering rich content, and building meaningful customer connections that go beyond the event itself.

The Big Idea
Presence isn't enough. In a crowded landscape, spirits brands have to spark emotional moments that travel beyond the bar. Impulse empowers brands to turn real-life experiences into personal, digital keepsakes — creating not just visibility, but brand affinity.

The Solution
Impulse delivered an adaptable, high-performance solution across the spirits category. From roaming photographers to customized galleries and real-time CRM integration, we helped brands bring their moments to life across formats.

Impulse at Festivals

At Coachella, Impulse partnered with Aperol and White Claw to power their on-site activations. Combining roaming photographers and physical photo booths, we enabled instant content delivery while maintaining an easy, seamless experience.

• Over 4,000 guests signed up through our system

• 18,500 messages were exchanged with attendees

• 6,450 branded moments were downloaded and shared

These activations worked because they offered scale without friction. Guests received personalized content instantly, and brands walked away with real, usable engagement metrics.

Impulse at Luxury Activations

For The Macallan’s Time:Space experience, we introduced a refined approach to experiential capture. Guests received face-mapped "Hero Selects" and fully personalized galleries delivered in real time. The result was a luxurious, intimate activation experienced by few but shared by many — all powered by invisible, integrated tech that never got in the way of the moment.

Impulse at VIP and GA Experiences

At the Veuve Clicquot Polo Classic, we supported the full spectrum of the event footprint — from VIP lounges to open fields. Our roaming content teams captured the event with precision, auto-tagging content using logo recognition and funneling guests into branded galleries.

CRM collection was seamlessly integrated across both VIP and general admission guests. This wasn’t just content creation — it was a full-cycle engagement engine that helped Veuve segment, scale, and personalize their post-event outreach.

Impulse in Bars and Lounges

Even in more intimate and phone-free environments, Impulse adapted to meet the mood. For Heineken’s "Social Off Socials" campaign, we created an experience where guests could stay present, devices tucked away. Impulse quietly captured the night and delivered content afterward — a subtle approach with powerful results.

• 95 percent of guests opted in

• 1,800 moments were delivered directly post-event

This approach respected the setting while still delivering branded memories and usable data.

The Results

Across all these activations, Impulse delivered tens of thousands of branded photos and videos — each tied to valuable first-party data. Opt-in rates were consistently above 85%, and the emotional connection between brand and guest was strengthened with every captured moment.

Impulse proved its ability to adapt to luxury, lifestyle, and casual environments — all while maintaining a high standard of execution, creative impact, and marketing value.

What could your brand unlock if every sip came with a story, and every guest left with a memory worth keeping? Let’s build it together.