PIAZZA COACHELLA
PIAZZA COACHELLA
PIAZZA COACHELLA
The Ask
The Ask
Capture festival moments at scale while turning guest interactions into long term brand value.
Capture festival moments at scale while turning guest interactions into long term brand value.
The Idea
The Idea
Use instant content as the exchange between guest experience and data capture.
Use instant content as the exchange between guest experience and data capture.
The Need
The Need
Operate at Coachella speed without slowing the energy of the activation.
Operate at Coachella speed without slowing the energy of the activation.
Operate at Coachella speed without slowing the energy of the activation.
The Solution
The Solution
Instant registration and personalized content delivery that transformed live moments into lasting digital touchpoints.
Instant registration and personalized content delivery that transformed live moments into lasting digital touchpoints.
Instant registration and personalized content delivery that transformed live moments into lasting digital touchpoints.
2,000
2,000
REGISTRATIONS
REGISTRATIONS
2,000
REGISTRATIONS
15,000
15,000
MOMENTS SHARED
MOMENTS SHARED
15,000
MOMENTS SHARED
5,250
5,250
MOMENTS DOWNLOADED
MOMENTS DOWNLOADED
5,250
MOMENTS DOWNLOADED
The Challenge
THE CHALLENGE
Design a system that could operate invisibly within one of the busiest festival environments in the world while handling high volumes of guests, content, and data in real time.
Design a system that could operate invisibly within one of the busiest festival environments in the world while handling high volumes of guests, content, and data in real time.
Design a system that could operate invisibly within one of the busiest festival environments in the world while handling high volumes of guests, content, and data in real time.
The Scene
The Scene
The Scene
Product Interaction
Product Interaction
Product Interaction
Candid Moments
Candid Moments
Candid Moments
Group Highlights
Group Highlights
Group Highlights
Starring the Entrance
Starring the Entrance
Starring the Entrance
Everyone Gets Content
Everyone Gets Content
Everyone Gets Content
The Results
The Results
Impulse enabled thousands of guests to register seamlessly, generating a high volume of shareable content and authentic festival moments. Personalized galleries and direct messaging gave Aperol a new way to communicate with attendees, strengthening relationships and amplifying the brand well beyond the live experience.
Impulse enabled thousands of guests to register seamlessly, generating a high volume of shareable content and authentic festival moments. Personalized galleries and direct messaging gave Aperol a new way to communicate with attendees, strengthening relationships and amplifying the brand well beyond the live experience.
Impulse enabled thousands of guests to register seamlessly, generating a high volume of shareable content and authentic festival moments. Personalized galleries and direct messaging gave Aperol a new way to communicate with attendees, strengthening relationships and amplifying the brand well beyond the live experience.
Take the Next Step with Impulse
Start your journey toward smarter sales, better customer management, and business growth. Join Orderze today and unlock your full potential.
Take the Next Step with Impulse
Start your journey toward smarter sales, better customer management, and business growth. Join Orderze today and unlock your full potential.
Take the Next Step with Impulse
Start your journey toward smarter sales, better customer management, and business growth. Join Orderze today and unlock your full potential.