Our New Messaging Engine Tailors Itself in Real Time

Our New Messaging Engine Tailors Itself in Real Time

At most events, messaging is a one-way stream. You receive a push notification, a group SMS blast, or a printed sign, and that’s it. But what if event communication felt more like a conversation?

At Impulse, we’ve built a messaging engine that doesn’t just inform. It listens, adapts, and responds. It's a guest-first system that delivers helpful, personalized communication throughout the event through SMS or WhatsApp in a way that feels natural, human, and seamless.

This isn’t just about automation. It’s about making messaging part of the experience.

Event Messaging, Reimagined

Our engine operates on three types of triggers:

1. Time based
   Messages scheduled for specific moments throughout the event, like breakfast reminders or session announcements.

2. Guest response based
   Messages sent as a follow-up when a guest replies to a prompt, signs up, or takes an action.

3. Contextual or manual triggers
   Messages triggered by real-world event flow. For example, a session ends earlier than expected, a surprise speaker is added, or a host decides to prompt attendees with a real-time update.

Every message can be personalized using information collected during signup or throughout the event. This includes name, language, seating number, age group, or other known data points. As a result, every message feels directed, not generic.

It Feels Like Talking to a Person

Because the system operates via SMS or WhatsApp, guests often don’t realize they’re talking to a platform. Many respond conversationally, asking about schedules, coffee orders, other attendees, or notifying the team if they’re running late.

And when that happens, we’re ready. Our team or our AI assistant can step in and respond in first person to keep the interaction smooth and respectful. For guests, it simply feels like there’s someone there to help. That’s the point.

Real World Example: Messaging at a Financial Tech Conference

At a recent finance and technology event, we used our messaging engine to assist over 300 guests throughout the day.

• Guests pre-ordered coffee directly through their chat thread

• They asked live questions about session times, keynote speakers, and attendee lists

• They let the organizers know when they were running late or needed directions

• Messaging reminded them about panel transitions and automatically delivered personalized photo galleries mid event

Every one of those interactions fed back into the brand’s CRM. We didn’t just improve the experience. We captured rich, real-time data without requiring guests to do anything that felt like work.

Built for Experience, Not Campaigns

Impulse messaging doesn’t operate like a traditional marketing flow. There are no pre-event sales pushes or post-event spam. All communication is tied to the experience itself, and every guest can opt out at any moment.

It’s progressive engagement at its best. We only continue the conversation if the guest does.

The Results for Brands

This real-time messaging engine drives value in multiple directions:

• Higher guest engagement

• Increased photo sharing and brand visibility

• Completion of full CRM profiles based on actual behavior

• Effortless survey data collection

• A smoother guest journey which means higher satisfaction overall

For the brand, every message is tracked in a visual dashboard. You can see what was sent, when it was delivered, how guests responded, and which interactions drove the most value. This is more than a comms tool. It’s a feedback engine and relationship builder.

A Smarter Standard for Guest Communication

In an industry saturated with impersonal automation, we’re offering something different. A messaging system that feels alive. That responds to what’s happening. That listens.

And because it's built to serve guests first, it unlocks more insight, more data, and better brand outcomes without ever being intrusive.

Real-time messaging isn’t the future. With Impulse, it’s already happening.