Why Messaging Through WhatsApp and SMS Is the Smartest Way to Engage Event Guests — Anywhere in the World
Nov 27, 2024
Why Messaging Through WhatsApp and SMS Is the Smartest Way to Engage Event Guests — Anywhere in the World
At a global product showcase in Singapore, a guest landed at the venue, registered at the check-in table, and within seconds received a message:
“Welcome to the Future of Beauty. Tap here to receive your photos, updates, and surprises throughout the day.”
No app download. No complicated tech. Just a simple message delivered via WhatsApp — and an entire experience unfolding through it.
From New York to Tokyo, Impulse uses SMS and WhatsApp to communicate directly with every guest, in real time, with zero friction.
Why It Matters
Your event guests are already checking their phones — but they’re not checking apps. They’re checking messages.
That’s why our communication layer is built natively into WhatsApp and SMS, two of the most universal and frictionless platforms in the world.
Why this is essential:
Global reach — connect with guests anywhere, instantly
No downloads — higher engagement, lower resistance
Private & personal — each guest gets messages tailored to them
Built-in opt-in flow — fully GDPR-compliant, with user control
Layered messaging — from welcome notes to reminders, photo drops, and surveys
According to Statista, WhatsApp is the most-used messaging app in the world, with over 2.7 billion users. SMS, meanwhile, boasts near-100% open rates, with messages typically read within 3 minutes, as reported by Forbes.
If you want attention, this is where it lives.
How It Works
Guests register for Impulse at the start of the event — usually with just a selfie and phone number.
Our system determines whether WhatsApp or SMS is preferred and available in their country/region.
They receive a welcome message that introduces the flow — photos, reminders, moments, and more.
Throughout the event, Impulse sends personalized messages in real time — based on the schedule, guest interactions, or their photo activity.
Guests can reply at any time — to trigger AI experiences, opt in to data collection, or simply engage with the brand.
Everything happens in a one-to-one private message thread — creating a direct line between the guest and the brand.
What Makes It Unique
Global Infrastructure
Whether your event is in São Paulo or Seoul, Impulse messaging works seamlessly across continents — adapting between WhatsApp and SMS based on guest location and carrier availability.No App Required
Engagement happens through platforms guests already use — no need for downloads, onboarding, or QR confusion.Dynamic Messaging
Timed messages can remind guests of what's happening next, highlight brand partners, or direct them to interactive moments throughout the day.Personalized Flows
Messaging isn’t generic. It’s tailored to each guest — their name, their photo moments, their answers to prompts, and more.GDPR & Data Compliant
Every guest opts in clearly, and they can opt out at any time. All interactions and data collection happen transparently and securely.2-Way Interaction
Guests can reply to messages, trigger experiences (like AI photo prompts), and even complete mini surveys — opening up real dialogue, not just announcements.
Use Cases
Luxury Events & Fashion Week
Send guests reminders before runway shows, outfit prompts for AI photos, or even links to exclusive drops.
Conferences & Summits
Deliver key session times, room changes, and follow-up materials — all without needing a dedicated app.
Experiential Campaigns
Use messaging to spark interaction: “Tell us your favorite color and we’ll show you something magical.”
Weddings & Social Events
Let guests receive their gallery, updates, or even a thank-you message — all through one simple thread.
Global Brand Launches
Coordinate photo delivery and updates across multilingual audiences, with localization support and international coverage.
Try Messaging for Yourself
See what it’s like to be part of a message-driven experience.
[Try our live demo] and receive instant updates and photos — straight to your phone.
Or [book a demo] and we’ll walk you through how Impulse messaging can power your next event.