The Most Fun and Un-Intrusive Way to Capture First Party Data
May 23, 2025
Turn Every Guest Touchpoint into First-Party Gold
With real-time data capture and CRM integration that feels as effortless as magic.
A few weeks ago, a guest at a retail brand launch scanned a QR code at the entry. Moments later, they received a personalized welcome message on WhatsApp from Impulse, including a link to their private photo gallery and an invite to join a style poll for a chance to win VIP access.
The guest replied. The brand didn’t just get engagement; they got a phone number, preferences, and consented first-party data, delivered straight to their CRM.
No app. No paperwork. No friction.
That moment wasn’t just interactive — it was intelligent.
It was powered by Impulse.
Why It Matters
First-party data isn’t just a marketing trend it’s the future.
With third-party cookies disappearing (Google Chrome is phasing them out by the end of 2024 source), marketers need to pivot to direct, consent-based data collection — and fast. But forms and downloads kill participation. That’s where Impulse changes the game.
When guests are offered something valuable in return — a gallery of their photos, a giveaway entry, a personalized message — they’re more than happy to opt in.
That’s how Impulse makes events smarter, not harder.
According to Marketing Dive, global experiential marketing spend is set to hit $128B in 2024, with 74% of Fortune 1000 marketers increasing their event budgets. Yet most events still lose valuable data or only collect it post-event in clunky, fragmented ways.
Impulse captures it in real time and sends it straight into your CRM.
How It Works
The flow is effortless — for both guests and marketers:
Guests sign up to Impulse at the start of the experience (via SMS or WhatsApp).
As they interact — scanning a code, replying to a prompt, receiving a photo — they generate first-party data in the background.
Impulse instantly syncs that data into your CRM (like Salesforce or HubSpot).
Brands can trigger real-time follow-ups, thank-you messages, content delivery, or even upsells — all while the event is happening.
Every touchpoint is GDPR-compliant, branded, and fully customizable. The experience feels seamless for attendees — but delivers measurable value for marketers.
Where It Shines: Use Cases
Product Launches & Brand Activations
Capture attendee preferences, opt-ins, and social sharing data — instantly, from a selfie or a poll.
Trade Shows & Retail Events
Scan-and-reward activations that build rich CRM profiles (phone, email, purchase interest) in real time.
Sports Events & Fan Zones
Let fans vote for MVPs, enter contests, and receive branded content — all while syncing engagement to your database.
Corporate Conferences & Summits
Replace clunky apps with intuitive SMS experiences. Collect registrations, poll answers, panel feedback, and breakout sign-ups with ease.
Weddings & Private Events
Even private planners love data — collect guest names, preferences, or even song requests while sending personalized content.
Try It for Yourself
Want to see how Impulse delivers frictionless data capture — while guests just enjoy the moment?
🎯 Try our live demo – no app, no form, no friction.
📈 Or book a full demo and watch how it connects directly to your CRM.